Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
In recent times, most musicians and showbiz personalities use social media to promote their creative works to a large following and it helps to get instant feedback and to have constant interaction.
Joyce Blessing speaking with Cape Coast’s finest radio personality, Amansan Krakye in an exclusive interview on GBC Radio Central monitored by MyNews was asked whether an artiste can be effective and relevant without being efficient on social media.
She responded “It can’t be possible. As an artiste you can’t promote a song whilst you’re not active on social media. Social media is like your office and if anyone is looking for you that’s where they would find you.
“So it’s like a Pastor and a church building because if you’re a Pastor and you help someone to repent afterwards which church building will the person be coming to worship God”.
